Coca-Cola’s Value: Still Marking to Model

Three people have been arrested for allegedly attempting to sell Coca-Cola(Charts) company secrets to PepsiCo (Charts), according to the Department of Justice.

Two residents of Georgia and one resident of New York City are purported to have participated in the scheme to sell the Coke secrets to rival Pepsi for $1.5 million.

In May, PepsiCo told Coca-Cola that it had received a letter from a person calling himself “Dirk” offering “very detailed and confidential information” about Coke’s products for a fee, according to the DOJ press release.

More here.

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