The NJ Police union just gave Eli Manning, a resident of my town of Hoboken, a lifetime card of some sort. Here is the description from the article:
It is a highly coveted membership, and card-holders are treated with the utmost courtesy and respect by all in the law enforcement community.
So how it works is that you put in your car window to make sure you get treated with respect.
That’s nice.
Not Unreasonable 
The rich get lots of things free.