How To Make Temporary Friendships (Sell Stuff)

From Barker:

Overall, we find that retail employees use five broad categories of rapport-building behaviors in commercial contexts: uncommonly attentive behavior, common grounding behavior, courteous behavior, connecting behavior, and information sharing behavior.

All the old sales gimmicks work.

One thing that intrigues me is the connection between these traits and Chateau Heartiste ‘beta’ behaviour traits. While I think the boys at CH take those arguments to extremes sometimes, it’s probably fair to say that women like bad boys, but need to mask that fact because society, in general, likes nice, attentive people.

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