iPhone

I’m slowly figuring out exactly how big of a deal the iPhone has been.

First quote (via)

Were Apple’s results stripped out, Barclays Capital estimates earnings growth at S&P 500 companies that have reported fourth-quarter results would be 2.9 per cent rather than 7 per cent.

Wow. Ok, well, Apple’s this awesome company with this gigantic array of awesome products, right?

Apple’s spectacular growth has been down to the iphone (and now, perhaps, the ipad). The rest of the business is about the same as it was. Amazing.

Tim Cook agrees:

The iPhone is creating a halo for the Macintosh. iPhone has also created a halo for iPad. You can definitely see the synergistic effect of these products, not only in developed markets, but also in emerging markets where Apple wasn’t resonant for most of its life.

Except that growth isn’t about halo effects. Growth is about the next iPhone. This is a product whose success is so incredible I’m not even sure that’s possible!

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